JA Members in the News

See what’s new with our retailer and supplier members

Browse press releases submitted by our JA Members to hear about what’s new in their jewelry business, from retail stores to manufacturers to technology providers and more.

JA Members can submit their press releases here (not sure where to link)


Instantly Available Credit Information Adds Trust and Transparency to the Digital Marketplace.

June 23, 2022
For immediate release (New York, NY, June 23, 2022): Virtual Diamond Boutique, the industry’s leading technology partner and largest virtual marketplace, announced today a unique new partnership with the Jewelers Board of Trade® (JBT), the industry’s premiere resource for jewelry business and credit data. VDB is the first to launch JBT’s Application Program Interface (API), making credit information instantly available on the digital marketplace for both buyers and sellers. The new API integration into the VDB app gives JBT members access to credit information on the go, in the palm of their hand, 24/7. This credit data integration creates a more trustworthy and transparent digital environment for VDB buyers and sellers to enable more business with greater confidence, credibility, and efficiency.

An innovative Start-Up Focused on Growing Underwater Kelp Forests to Lock Away CO2

 Kelp Blue
April 22, 2022
The investment supports a pioneering nature-based solution for sequestering carbon and increasing biodiversity, while supporting job creation and sustainable economic development in Namibia. De Beers will have access to potential carbon credits generated by Kelp Blue to complement the company’s core carbon reduction and removal strategies as it strives to be carbon-neutral across its operations by 2030.
February 7, 2022
For immediate release (New York, NY, Feb 7, 2022): Virtual Diamond Boutique (VDB), the jewelry industry’s leading technology partner and largest virtual marketplace, will host a new Mercury Ring laboratory grown diamond auction on the enhanced VDB Online Auction House app. Lab grown supplier Mercury Ring (a division of Unique Designs Inc. and a member of The Plumb Club) will offer approximately 1,000+ high quality, loose, 1 carat and higher, IGI certified, lab grown diamonds for auction from February 15 – 17, 2022, with all final bids due by 5:00 pm ET on February 17th. App users now will be able to submit bids by total price, per carat price, or discount %. This new functionality promises significant efficiency and savings in a secure environment for industry buyers looking to acquire top quality lab grown diamonds at deeper discounts than normal distribution channels.
Smiling Rocks
January 10, 2022
New York City: Smiling Rocks launches its latest collection for the charismatic gentlemen -Men’s Engagement Solitaire Rings collection studded in lab grown diamonds. It is available in 6 different rings designs with round and fancy diamonds.
January 5, 2022
Antwerp, Belgium: The International Gemological Institute (IGI), the world’s largest independent gemological laboratory, has named John Pollard Senior Director of Education.
Gemological Science International
November 18, 2021
New York, NY: Gemological Science International (GSI), one of the largest gemological organizations in the world, achieved SCS Global Gem Identification Verification Provider accreditation for its laboratories and offices around the world. All SCS-007 certified diamonds that are graded, scanned, and laser inscribed by GSI, and which have accompanying information on laser inscription, diamond dimensions, and carat weights, can carry the approved Sustainability Rated claim of achievements.

A How-To Guide for Thriving Jewelry Businesses

The Desired Brand Effect
November 16, 2021
New York, New York -- Internationally renowned jewelry designer, entrepreneur, mentor and podcast host, Tracy Matthews, has spent the last twenty-five years building three successful seven figure businesses. Inspiring owners to shift one’s mindset and become a Chief Visionary Officer, Matthews introduces practical applications for jewelers and makers looking to scale up. As founder of jewelry business accelerator, Flourish & Thrive Academy, Tracy has advised hundreds of designers, trademarking The Desired Brand Effect system, which helps designers bring their offline businesses online. “The Desired Brand Effect: Stand Out in a Saturated Market with a Timeless Jewelry Brand,” is Tracy Matthew’s first book, available for sale on November 9, 2021 on Amazon, in paperback, and on Kindle.
October 28, 2021
Virtual Diamond Boutique (VDB) hosts the first-ever fully transparent lab grown diamond auction series.
Gemological Science International
October 19, 2021
New York, NY: Gemological Science International (GSI), the leading gemological organization for major U.S. jewelry retailers, announced today the official launch of its new Assurance by GSI™ – a multi-faceted solution that offers various services for retailers. The new initiative includes an e-commerce fulfillment program and drop-ship service to consumers, as well as quality control for all new merchandise.
October 12, 2021
New York, NY - Fashion jewelry brand Brevani/Color Merchants is pleased to announce that it has achieved full certification by the Responsible Jewelry Council.
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Jewelers of America

is the leading non-profit jewelry association in the United States. More than a century ago, Jewelers 
of America was founded by jewelers for jewelers to advance the jewelry industry and consumer trust.

JA membership consists of the most professional jewelry stores, jewelry designers and suppliers, manufacturers and businesses serving the fine jewelry marketplace.